Integrated Marketing Comunications
Brand Strategy | Media Relations | Copywriting | Outreach
U.S. Global Leadership Coalition
Through my current role as the Communications Project Manager at the U.S. Global Leadership Coalition, I implement communications projects for bipartisan Congressional advocacy events, engagement through email marketing, media outreach, photography, video campaigns, print products, and social media to support the International Affairs budget and National Security Supplemental Package.
Within my role, I also created content for external communications and partnerships to increase public-private partnershops and public support for development and diplomacy programs.
A video social media campaign I created to enhance visibility of USGLC's annual advocacy day — Global Impact Forum.
Within my role, I also integrated communications & advocacy tools — social media, print, and digital products— to amplify the USGLC's regional advocacy events that connect constituents of Members of Congress from both sides of the aisle.
Admissions Marketing
Academic Services & Enrollment Management
University of Nebraska—Lincoln
As the Assistant Director of Marketing for Academic Services and Enrollment Management (ASEM) at the University of Nebraska–Lincoln, I implement marketing projects aligned with the recruitment goals and communication strategies for student populations, including first-generation,
multicultural, transfer, military-connected, and international.
Some of the marketing projects include: email marketing campaigns, transfer admissions guides, letters, postcards, annual reports, student stories and digital ads.
In addition to the examples provided below, I wrote the Nebraska College Preparatory Academy annual report for donors and stakeholders to continue supporting access for first-generation college students.
A postcard I wrote for donors and stakeholders to support first-generation college students.
I created a digital ad that geared towards prospective international students in Vietnam and India, and the ads were reached via social media.
Global Affairs
University of Nebraska—Lincoln
The University of Nebraska-Lincoln Global Affairs — which includes the Office of Global Partnerships & Initiatives, Global Experiences Office, International Student & Scholar Office (ISSO) and Programs in English as a Second Language — unites to support global community and campus internationalization efforts.
As a project coordinator, my roles include writing and editing Global Affairs news articles, press releases, website maintenance, social media copy, newsletters, and event planning & promotion, design and photography.
Nebraska Board of Engineers & Architects
The Nebraska Board of Engineers and Architects (NBEA) is a state agency that ensures public's understanding of design, construction, and public safety law. The Board also supports architecture and engineering students in becoming licensed design professionals.
As a Public Information Officer, my role includes: implementing social media outreach and creating printed marketing materials to distribute to city officials, non-profit organizations, and community members.
I implemented marketing strategies for the first-Spanish translated brochure of Before You Build, wrote and designed the Board's newsletter called "The Nebraska Professional" and helped design and distribute brochures for architecture and engineering students.